Point of Difference
Stand out from the crowd
Introduction and basics
In a crowded marketplace, products that stand out get noticed. Differentiation is the term given to the positive way in which a company's product differs from its competitors.
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Brand Fundamentals
Importance of good branding
Introduction and basics
Strategically, branding is at the very heart of your business, unconsciously impacting every conversation, interaction and opportunity every day.
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Be the Best in the World
Define your world
Introduction and basics
There are now a million micro markets. You define the world you want to work in. Best is subjective and local.
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