Great branding
What makes a good brand?
The Connexxions philosophy
Is it even possible to measure whether or not your company's brand assets have the potential to be a great and enduring brand in the hearts and minds of your customers?
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M.A.G.I.C.
Our mnemonic
The Connexxions philosophy
We've developed the mnemonic – M.A.G.I.C. – to help highlight the five key attributes which great brands have in common.
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