Point of Difference

In a crowded marketplace, products that stand out get noticed. Differentiation is the term given to the positive way in which a company's product differs from its competitors.

The key points of difference of a company are synonymous with its unique selling propositionIn a crowded marketplace, products that stand out get noticed. Differentiation is the term given to the positive way in which a company's product differs from its competitors. More (USPIn a crowded marketplace, products that stand out get noticed. Differentiation is the term given to the positive way in which a company's product differs from its competitors. More), and are critical in defining its competitive advantage and branding strategy.

They must be attributes or benefits that consumers strongly, uniquely, and positively associate with the company's brandA brand is the image and personality of a product or service that a business provides. A product's features, such as logos or slogans, make it unique and different. Branding... More; and not with any competing brandA brand is the image and personality of a product or service that a business provides. A product's features, such as logos or slogans, make it unique and different. Branding... More.

Once points of difference have been clearly communicated to consumers, the company and its brandA brand is the image and personality of a product or service that a business provides. A product's features, such as logos or slogans, make it unique and different. Branding... More are set apart from its competitors.

BrandA brand is the image and personality of a product or service that a business provides. A product's features, such as logos or slogans, make it unique and different. Branding... More loyalty depends upon the ability of the company to establish and maintain clarity of communication with the consumer regarding their brandA brand is the image and personality of a product or service that a business provides. A product's features, such as logos or slogans, make it unique and different. Branding... More; and to maintain and expand the points of difference that defines the brandA brand is the image and personality of a product or service that a business provides. A product's features, such as logos or slogans, make it unique and different. Branding... More.