The creative process
THE CREATIVE PROCESS
D1.
DISCOVERY – understand the current situation
Every journey starts with open and honest examination of the landscape in which you operate. We research and investigate your business plans, audience, vision, values, your people and competitors to establish an understanding of your current business context.
- BrandA brand is the image and personality of a product or service that a business provides. A product's features, such as logos or slogans, make it unique and different. Branding... More M.A.G.I.C.MEANINGFUL, APPLIED CONSISTENTLY, GOT LEGS, IRRESISTIBLE, CREATIVE More workshops
- Business analysis
- Competition analysis
- BrandA brand is the image and personality of a product or service that a business provides. A product's features, such as logos or slogans, make it unique and different. Branding... More audits
- Industry analysis
D2.
DEFINE – be clear about your strategy
We’ll help you articulate the authentic purpose of your business in a meaningful and tangible way to provide traction for the creative process of brandA brand is the image and personality of a product or service that a business provides. A product's features, such as logos or slogans, make it unique and different. Branding... More creation to begin.
- BrandA brand is the image and personality of a product or service that a business provides. A product's features, such as logos or slogans, make it unique and different. Branding... More positioning
- BrandA brand is the image and personality of a product or service that a business provides. A product's features, such as logos or slogans, make it unique and different. Branding... More architecture
- BrandA brand is the image and personality of a product or service that a business provides. A product's features, such as logos or slogans, make it unique and different. Branding... More values
- Digital / online strategy
- Business Strategy – goals, products & services, audience
- Employee engagement
- Audience Engagement Model
- Business Branding – style & tone
D3.
DESIGN – establish your brand identity
We develop a set of guidelines that govern your new look and feel. This identity framework includes tangible outputs like naming, straplines, tone-of-voice, logos and their usage, images, colour-ways, typography and layout.
A brandA brand is the image and personality of a product or service that a business provides. A product's features, such as logos or slogans, make it unique and different. Branding... More is also a state of mind. Connexxions can work with your HR department to establish strategies for internal communication and cultural change management.
- Naming
- Messages
- Corporate Identity
- Logo Design
D4.
DEVELOP – apply the brand consistently
We have a full service delivery capability, and can help you create imaginative campaigns that work, or simply design a great brochure, website, or other output. Whatever it is, it will be compliant to your brandA brand is the image and personality of a product or service that a business provides. A product's features, such as logos or slogans, make it unique and different. Branding... More guidelines, whether you’re a blue chip or young fry.
- Business strategy
- Corporate Communications
- Web & mobile design & development
- Marketing campaigns
- Editorial
- Video & photography
- Events and team building
- Online banners
- Corporate Stationery
D5.
DEFEND – prevent brand erosion
Connexxions can assist with the protection of your assets. We have in-house experience and expertise, or can engage a specialist trademark attorney to ensure you’re protected from abuse of your rights.
We act as an extension of your team, providing valuable strategic support, campaign management, implementation and maintenance. We can advise on the best way to maintain your reputation through a wide range of marketing techniques for traditional and digital media.
- BrandA brand is the image and personality of a product or service that a business provides. A product's features, such as logos or slogans, make it unique and different. Branding... More Registration
- BrandA brand is the image and personality of a product or service that a business provides. A product's features, such as logos or slogans, make it unique and different. Branding... More Playbook
- Website Maintenance
- Analytics & Reporting
- Print Management
- Retainer Agreement
- Campaign Management